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About US

Hi-Bird, Safari Group of Industries is known all over the world as a Quality Manufacturer engaged in manufacturing of all types of Bicycles, Bicycle Parts, Bicycle Rickshaws, E-Bikes and E-Scooters. Group has also ventured into automotive components manufacturing and Food Processing.

Group comprises of the  following companies:

  • Safari Bikes Ltd., India
  • Hi-Bird Cycles, India
  • Safari Bikes Ltd, U.K.
  • Safari International, India
  • Hi-Bird China Ltd., China
  • Keshav Industies, India
  • KVK industries, India

While other group companies are engaged in the manufacturing, exporting, marketing and sales of various components and items, Safari Bikes Ltd (SBL). is mainly manufacturing Bicycles, Bicycle Parts and Bicycle Rickshaws. SBL is manufacturing more than 2000 varied designs and models of Bicycles suiting the needs of all markets, segments and people of all age groups.

Having ISO 9001 certification continuously for more than Two decades, SBL has had the privilege of winning a number of awards for its performance and maintaining constant Quality at National as well as International level. SBL is the First and Only bicycle manufacturer from India to get awards like “International Europe Award for Quality, Paris (France) in the year 2000” and “Platinum Star Award for Quality from Geneva (Switzerland) in the year 2001”. In the year 2006 company was awarded “NATIONAL AWARD for Quality” by the Govt. of India.

The major components of the Bicycles i.e. Frame, Fork and Mudguards are marked (certified by Bureau of Indian Standards) and SBL is India’s First Bicycle manufacturer qualifying for marking on all major and important components of Bicycles. All products of the company being exported to Europe are CE marked.

SBL has a well established dealer network all over India having more than 2000 dealers and has presence in nearly 75 overseas markets covering six continents. SBL has installed manufacturing capacity of 1,50,000 bicycles per month, which is stretchable up to Two million bicycles per annum and have fully equipped in-house R & D facilities and State-of-The-Art manufacturing plants.

SBL is known for innovative ideas and adventurous designs. SBL launched a Bicycle with 25 years Full Replacement Guarantee on major parts of bicycle Frame and Fork, which was a Super Hit Product in Indian Bicycle Trade. SBL also launched Bicycle Rickshaw with Special features named “HI-BIRD Eco Cab” which is being used in many cities under dial a Cab scheme.

Since inception, Group had a vision to remain ahead in the global race for quality and establish a distinct identity offering "better than the best" to its customers which has been well achieved within a short span of less than a decade. The Company is at the pinnacle of glory enjoying unparalleled success and a prestigious market reputation all due to exemplary corporate performance, entrepreneurship, customer satisfaction, leadership, technology innovation and human resource management.

"Quality is not a matter of chance, it's achieved through sheer dedication to the cause and we have reached this stage with hard work and dedication of Hi-Bird Safari Team for years together" , says Mr. R.D.Sharma, Group Chairman. He further says, it is our constant endeavour to develop, cultivate and maintain customer's faith in our Group and its abilities by providing best possible quality with latest and stunning designs at most economic price to the consumer.

Established in the year 1994 as a small unit under the name and style of Safari International by its founder Chairman Mr R.D.Sharma alongwith his wife Mrs Rekha Sharma, it culminated into a Group of industries within a period of less than a decade. Under the leadership of Group Chairman Mr R.D.Sharma business is now managed by Sharma family with the highly motivated team of professionals. Other directors from Sharma family are:

  • Mr Suresh Sharma, Group Executive Director – Looking after production, design, qualtity and operations.
  • Mrs Rekha Sharma – Director (Group) - H.R. and Finance functions
  • Mr. Jitin Sharma – Director (Business Development (Group) - Looking after international business and overseas offices.
  • Mr. K.K. Sharma, Managing Director(Keshav Insutries, a group company) – CEO of this unit
  • Mr. H.R. Sharma, Managing Director (KVK Industries, a group company) – CEO of this unit