“Quality is not a matter of chance; rather it is achieved through sheer dedication and firm commitment to the cause”, is the firm belief of the Group. This belief is implemented in letter and spirit by adopting TQM in the entire Group. Company qualified ISO: 9000 almost two decades back when it was very rare. It is India’s first bicycle manufacturer to qualify for ISI certification on all major components of roadster bicycles and bicycle manufacturer to qualify for CE marking.
Designing and manufacturing process meets the highest standards of the day including MIG/TIG welding and photo finish painting of bicycles. All components go through defined stringent quality checks and before despatch PDI is done by QA Department.